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Evolve (WWE brand)

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Evolve
Product typeProfessional wrestling
Sports entertainment
OwnerWWE
Produced byPaul "Triple H" Levesque
Gabe Sapolsky
CountryUnited States
IntroducedMarch 5, 2025
Related brandsRaw
SmackDown
NXT
TaglineFirst, a prospect is ID'd. Then they EVOLVE.
(2025–present)[1]
Predecessor:
Evolve

Evolve is an upcoming brand of the American professional wrestling promotion WWE that will launch on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to Evolve will primarily appear on the brand's weekly television program, Evolve, which will feature a roster mainly consisting of WWE ID and WWE NIL recruits.

History

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In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve as a brand.[2] The company trademarked the name "Evolve" on January 30, 2025, with the first set of Evolve tapings under WWE to be held at the WWE Performance Center on February 7, replacing WWE NXT Level Up, which was cancelled in December 2024.[3] During the Royal Rumble on February 1, WWE announced that the WWE Evolve program would premiere on Tubi on March 5.[4]

In a press release on February 3, 2025, WWE revealed that the series would prominently feature up and coming wrestlers from the WWE Performance Center and recruits from the WWE Independent Development and WWE Next in Line systems. The goal is for the wrestlers featured on the WWE Evolve program to make it to WWE's developmental brand, NXT, and eventually to the main roster on Raw or SmackDown.[5]

References

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  1. ^ WWE ID [@WWEID] (February 3, 2025). "First, a prospect is ID'd. Then they EVOLVE" (Tweet). Retrieved February 5, 2025 – via Twitter.
  2. ^ Thomas, Jeremy (January 22, 2025). "Latest On Potential Plans For WWE Revival Of EVOLVE". 411Mania. Retrieved February 1, 2025.
  3. ^ Lamb, Jeremy (January 31, 2025). "Report: WWE Evolve Tapings Set For February". Fightful. Retrieved February 1, 2025.
  4. ^ Thompson, Andrew (February 1, 2025). "WWE Evolve announced, premiering March 5th on Tubi". POST Wrestling. Retrieved February 1, 2025.
  5. ^ Lee, Joseph (February 3, 2025). "WWE Announces More Details For EVOLVE Series on Tubi". 411Mania. Retrieved February 3, 2025.