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Push 2 Start

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"Push 2 Start"
Single by Tyla
from the album Tyla +
Released25 October 2024 (2024-10-25)
Genre
Length2:36
Label
Songwriter(s)
  • Tyla Seethal
  • Imani Lewis
  • Corey Marlon Lindsay-Keay
  • Ariowa Isogie
  • Samuel Awuku
  • James McCarthy
Producer(s)
Tyla singles chronology
"One Call"
(2024) 		"Push 2 Start"
(2024)
Music video
"Push 2 Start" on YouTube

"Push 2 Start" is a song recorded by South African singer Tyla. Released in tandem with the deluxe edition of her self-titled studio album by FAX and Epic Records, it was initially teased at the 2024 MTV Video Music Awards. It was also serviced to Italian radio stations via Sony Music Italy on 25 October 2024. Musically, it blends elements of amapiano, pop, R&B and reggae, as it explores themes of commitment and attraction.

"Push 2 Start" impacted the rhythmic crossover frequencies on 29 October 2024, and it was serviced to the contemporary hit radio on 28 January 2025. The song reached number one on the Bubbling Under Hot 100 before debuting at number 88 on the Billboard Hot 100 in the United States, making Tyla the second female African artist to bag multiple solo entries on the chart. It was covered by Chloe Bailey. Tyla performed it during her homecoming tour in South Africa.

Background and release

[edit]

Tyla first teased "Push 2 Start" during an interview with Entertainment Tonight at the 2024 MTV Video Music Awards on 11 September 2024,[1] where she received the Best Afrobeats Video award for "Water".[2] She also previewed the song ahead of its release on her socials on 8 October 2024.[3] Written by Tyla, Corey Marlon Lindsay-Keay, Sammy SoSo, James McCarthy and its producers, Ari PenSmith and Mocha Bands, it was released in tandem with the deluxe edition of her self-titled studio album with two other tracks on 11 October 2024, via FAX and Epic Records.[4]

"Push 2 Start" was sent to BBC Radio 1Xtra in the United Kingdom by Since '93 on 18 October 2024.[5][6] It was also serviced to radio airplay in Italy by Sony Music Italy on 25 October 2024.[7] It impacted the rhythmic crossover radio stations in the United States on 29 October 2024,[8] before it was serviced to contemporary hit radio on 28 January 2025 by FAX and Epic Records.[9]

Composition and live performances

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"Push 2 Start" is 2 minutes and 36 seconds long. It is the second track on Tyla +.[10] Produced by Ari PenSmith, Rayo and Mocha, it was mixed by Leandro "Dro" Hidaldo and mastered by Colin Leonard. Guitars were handled by Sjo and Olmo Zucca, keyboard by Jack LoMastro, and Sammy SoSo handled the bass and programming.[11] It is a blend of reggae,[12] amapiano, pop and R&B genres,[13] infused with elements of Afro pop.[14] She explores issues of commitment and attraction in the song by using analogies related to cars as she sings, "pushing on my buttons with no hesitation, gas me up give me motivation".[15] Her smooth vocal delivery in confidence received praise from critics, whom highlited her ability to merge lyrics and choreography.[13]

A woman in a baggy blue Jean and cross bralette performing on stage.
Tyla at the SunBet Arena in Pretoria on 18 January 2025.

Tyla performed a medley of "Water" and "Push 2 Start" in Brooklyn Navy Yard, New York City on 15 October 2024, at the 2024 Victoria's Secret Fashion Show,[16][17] and again in Co-op Live, Manchester, United Kingdom on 10 November, at the 30th Annual MTV Europe Music Awards.[18] On 12 December, Tyla performed a medley of "Push 2 Start" and "Shake Ah" at the 2024 Billboard Music Awards.[19] She performed the song during her homecoming tour in South Africa.[20][21]

Commercial performance

[edit]

In the United States, "Push 2 Start" debuted at number 4 on the Billboard U.S. Afrobeats Songs on the chart dating 26 October 2024,[22] before dethroning "Water" to peak atop the chart on the week of 28 December 2024.[23] It also debuted at number 16 on the Bubbling Under Hot 100 on the chart dating 28 December 2024,[24] and went on to reach number 1 on the week of 25 January 2025.[25] With over 400 digital downloads, 4.2 million streams and 8.3 million radio spins on the week on 27 January 2025,[26] "Push 2 Start" debuted at number 88 on the Billboard Hot 100 chart,[27] making Tyla the second female African artist to bag multiple solo entries on the chart after South African recording artist, Miriam Makeba.[28] It also peaked at number 2 on the World Digital Song Sales chart,[29] number 11 on the rhythmic chart,[30] and number 20 on the Hot R&B/Hip-Hop Songs chart.[31]

Elsewhere, "Push 2 Start" peaked at number 70 on the Billboard Global 200.[32] It debuted at number on the Official South African Charts,[33] and peaked at number 3 on week 3 of 2025.[34] It also debuted atop the UK Afrobeats Singles Chart on the chart dating 20 October 2024 – 26 October 2024,[35] peaked number 23 on the UK Singles Chart,[6] and reached number 3 on the UK R&B Chart.[36] The song peaked at number 70 at the Canadian Hot 100 chart,[37] number 17 on the Philippines Hot 100 chart,[38] and number 38 on the Dutch Single Top 100 chart.[39] It also peaked at number 44 in Australia,[40] number 18 in Greece,[41] number 60 in Ireland,[42] number 16 in the United Arab Emirates,[43] number 20 in the New Zealand,[44] number in 10 in Sweden,[45] number 55 in Switzerland,[46] and 105 in Portugal.[47] It peaked at number 23 on the UK Video Charts.[48]

Music video

[edit]
Tyla dancing with her dancers behind a fan donning heels inspired by Rihanna, critics compared the scene to Beyoncé's video for her 2003 single "Crazy in Love"[49][50]

The music video directed by Aerin Moreno premiered on 8 November 2024 (SAST) and garnered nearly 4 million views within a week.[51][52] The video is set at a car wash where Tyla dances with back up dancers near a vibrant backdrop. Later she spray paints herself similar to how a car would be painted and dances on a car carrier as the video concludes.[53] Several critics compared the visuals of the music video to the likes of other female artists, most notably Rihanna and Beyoncé, pointing out similar scenes from the music videos for their songs and "Shut Up and Drive" and "Crazy in Love", emphasizing the 2000s pop and R&B music video vibe.[54][55][56] Tyla also wears heels inspired by Rihanna in the music video.[57]

Personnel

[edit]

Credits adapted from the liner notes of Tyla +.[10]

Musicians

  • Tyla – lead vocals, background vocals, songwriter
  • Sammy SoSo – background vocals, programming, bass, arranger, songwriter, vocal producer
  • Ari PenSmith – background vocals, songwriter, producer
  • Believve – background vocals, vocal producer
  • Mocha Bands – background vocals, songwriter, producer
  • Sjo – guitar
  • Jack LoMastro – keyboards
  • Olmo Zucca – guitar
  • James McCarthy – songwriter
  • Corey Marlon Lindsay-Keay – songwriter
  • Ebenezer Maxwell – vocal producer
  • Rayan El-Hussein Rayo Goufar – producer

Technical

Charts

[edit]
Chart performance for "Push 2 Start"
Chart (2024–2025) Peak
position
Australia (ARIA)[40] 44
Canada (Canadian Hot 100)[37] 70
Global 200 (Billboard)[32] 70
Greece International (IFPI)[41] 18
Ireland (IRMA)[42] 60
Lebanon Airplay (Lebanese Top 20)[58] 8
Lithuania Airplay (TopHit)[59] 82
Netherlands (Single Top 100)[39] 38
New Zealand (Recorded Music NZ)[44] 20
Philippines (Philippines Hot 100)[38] 17
Portugal (AFP)[47] 104
South Africa (TOSAC)[34] 3
Sweden Heatseeker (Sverigetopplistan)[45] 10
Switzerland (Schweizer Hitparade)[46] 55
UAE (IFPI)[43] 16
UK Singles (OCC)[6] 23
UK Afrobeats (OCC)[35] 1
UK Hip Hop/R&B (OCC)[36] 3
US Billboard Hot 100[27] 88
US Afrobeats Songs (Billboard)[60] 1
US Hot R&B/Hip-Hop Songs (Billboard)[31] 20
US Rhythmic (Billboard)[30] 11
US World Digital Song Sales (Billboard)[29] 2

Release history

[edit]
Release history for "Push 2 Start"
Region Date Format Label Ref.
Various 11 October 2024
[61]
United Kingdom 18 October 2024 Mainstream radio [5]
Italy 25 October 2024 Radio airplay Sony Italy [7]
United States 29 October 2024 Rhythmic crossover
  • FAX
  • Epic
 [8]
28 January 2025 Contemporary hit radio [9]

References

[edit]
  1. ^ When Tyla says all we need to know is 'Push to Start' 🤫 #tyla #VMAs, Entertainment Tonight, 12 September 2024, archived from the original on 11 February 2025, retrieved 11 February 2025 – via TikTok
  2. ^ Keteyi, Oluthando (12 September 2024). ""I represent amapiano!" Tyla says as she accepts her MTV VMA for Best Afrobeats award". Independent Online. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  3. ^ Trapp, Malcolm (8 October 2024). "Tyla Previews "Push 2 Start" Ahead Of Forthcoming Deluxe Album". Rap-Up. Retrieved 11 February 2025.
  4. ^ Mamo, Heran (10 October 2024). "Tyla Drops Deluxe Edition of Self-Titled Debut Album: Stream It Now". Billboard. Retrieved 11 February 2025.
  5. ^ a b "BBC – The 1Xtra Playlist" Archived 9 October 2024 at Ghost Archive
  6. ^ a b c "Official Singles Chart Top 100". Official Charts Company. Retrieved 17 January 2025.
  7. ^ a b "Push 2 Start" radio date(s):
  8. ^ a b "Your Radio Add Recaps". Hits. 29 October 2024. Archived from the original on 31 October 2024. Retrieved 31 October 2024.
  9. ^ a b "Pop Mart | Your Radio Add Recaps". Hits. 28 January 2025. Archived from the original on 4 February 2025. Retrieved 4 February 2025.
  10. ^ a b Tyla (2024). Tyla + (Media notes). FAX Records, Epic Records. 198028380218.
  11. ^ Push 2 Start by Tyla, FAX Records, Epic Records and Sony Music Entertainment, 9 October 2024, archived from the original on 11 February 2025, retrieved 11 February 2025 – via Apple Music
  12. ^ Richardson, Kalia (11 October 2024). "Tyla Keeps Her Momentum Going With Deluxe Edition of Self-Titled Debut Album". Rolling Stone. Archived from the original on 8 November 2024. Retrieved 12 February 2025.
  13. ^ a b Simpasa, Precious (8 November 2024). "Tyla drops stunning video for "Push 2 Start"". The South African. Archived from the original on 12 February 2025. Retrieved 12 February 2025.
  14. ^ "Tyla's "Push 2 Start" + More New And Trending Songs By African Artists". Style Rave. 11 October 2024. Archived from the original on 12 February 2025. Retrieved 12 February 2025.
  15. ^ Canham, Tamlyn (8 November 2025). "'Push 2 Start' - Tyla's new music video gives major 2000s vibes". East Coast Radio. Archived from the original on 12 February 2025. Retrieved 12 February 2025.
  16. ^ Bonner, Mehera (16 October 2024). "Tyla Wore a Skirt Made from Literal Bras to the Victoria's Secret Fashion Show After Party". Cosmopolitan. Retrieved 11 November 2024.
  17. ^ Sanchez, Chelsey (15 October 2024). "Cher, Lisa, and Tyla Dominated the Victoria's Secret Fashion Show Runway With Knockout Performances". Harper's Bazaar. Retrieved 12 November 2024.
  18. ^ Smirke, Richard (12 November 2024). "MTV EMAs Pay Tribute to Liam Payne as Taylor Swift, Tyla and Sabrina Carpenter Triumph". Billboard. Retrieved 12 November 2024.
  19. ^ Mamo, Heran (12 December 2024). "Tyla Sings 'Push 2 Start' & 'Shake Ah' at 2024 BBMAs". Billboard. Retrieved 12 January 2025.
  20. ^ "Tyla announces star-studded line-up for SA tour". TimesLIVE. 2 December 2024. Archived from the original on 26 January 2025. Retrieved 26 January 2025.
  21. ^ "Tyla's Showmax concert to reach millions more on DStv". Showmax. 21 January 2025. Retrieved 12 February 2025.
  22. ^ "Billboard U.S. Afrobeats Songs | Week of October 26, 2024". Billboard. 26 October 2024. Archived from the original on 11 February 2025. Retrieved 2 February 2025.
  23. ^ "Billboard U.S. Afrobeats Songs | Week of December 28, 2024". Billboard. 28 December 2024. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  24. ^ "Bubbling Under Hot 100 | Week of December 28, 2024". Billboard. 28 December 2024. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  25. ^ "Bubbling Under Hot 100 | Week of January 25, 2025". Billboard. 25 January 2025. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  26. ^ Rashad (29 January 2025). "Chart Check: Tyla's "Push 2 Start" Enters the Hot 100 As the Week's HIGHEST Debut Among Women". That Grape Juice. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  27. ^ a b "Tyla Chart History (Hot 100)". Billboard. Retrieved 27 January 2025.
  28. ^ Esomnofu, Emmanuel (29 January 2025). "Tyla Becomes the Second Female African Artist Ever to Have Two Songs on the Billboard Hot 100". OkayAfrica. Archived from the original on 11 February 2025.
  29. ^ a b "Tyla Chart History (World Digital Song Sales)". Billboard. Archived from the original on 10 April 2024. Retrieved 29 January 2025.
  30. ^ a b "Tyla Chart History (Rhythmic)". Billboard. Retrieved 9 February 2025.
  31. ^ a b "Tyla Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 28 January 2025.
  32. ^ a b "Tyla Chart History (Global 200)". Billboard. Retrieved 28 January 2025.
  33. ^ "Local and International Streaming Chart Top 10 Week 52-2024". The Official South African Charts. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
  34. ^ a b "Local & International Streaming Chart Top 10 Week 04-2025". The Official South African Charts. Retrieved 6 February 2025.
  35. ^ a b "Official Afrobeats Chart Top 20". Official Charts Company. Retrieved 2 December 2024.
  36. ^ a b "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 10 January 2025.
  37. ^ a b "Tyla Chart History (Canadian Hot 100)". Billboard. Retrieved 28 January 2025.
  38. ^ a b "Philippines Hot 100 for week of February 1, 2025". Billboard Philippines. Retrieved 31 January 2025.
  39. ^ a b "Tyla – Push 2 Start" (in Dutch). Single Top 100. Retrieved 10 January 2025.
  40. ^ a b "ARIA Top 50 Singles Chart". Australian Recording Industry Association. 13 January 2025. Archived from the original on 10 January 2025. Retrieved 10 January 2025.
  41. ^ a b "Official IFPI Charts − Digital Singles Chart (International) − Εβδομάδα: 02/2025" (in Greek). IFPI Greece. Archived from the original on 15 January 2025. Retrieved 15 January 2025.
  42. ^ a b "IRMA – Irish Charts (Week 4, 2025)". Irish Recorded Music Association. Archived from the original on 4 February 2021. Retrieved 25 January 2025.
  43. ^ a b "This Week's Official UAE Chart Top 20: 12/27/2024". International Federation of the Phonographic Industry. Archived from the original on 1 May 2024. Retrieved 12 January 2025.
  44. ^ a b "NZ Top 40 Singles Chart". Recorded Music NZ. 10 January 2025. Retrieved 10 January 2025.
  45. ^ a b "Veckolista Heatseeker, vecka 2, 2025". Sverigetopplistan. Archived from the original on 22 January 2025. Retrieved 11 January 2025.
  46. ^ a b "Tyla – Push 2 Start". Swiss Singles Chart. Retrieved 19 January 2025.
  47. ^ a b "Top 200 Singles: Semana 01 de 2025" (pdf) (in Portuguese). AFP. Archived (PDF) from the original on 17 January 2025. Retrieved 18 January 2025.
  48. ^ "Official Video Streaming Charton 17 January 2025 - 23 January 2025". Official Charts Company. Archived from the original on 12 February 2025. Retrieved 12 February 2025.
  49. ^ "'Push 2 Start' - Tyla's new music video gives major 2000s vi". ECR. Archived from the original on 12 November 2024. Retrieved 12 November 2024.
  50. ^ Blake, Joce (8 November 2024). "Tyla Pays Homage to Rihanna in 'Push 2 Start' Video Wearing DSquared2's Riri Heels". Footwear News. Archived from the original on 12 November 2024. Retrieved 12 November 2024.
  51. ^ "New Video: Tyla - 'Push 2 Start' - That Grape Juice". thatgrapejuice.net. 7 November 2024. Retrieved 8 November 2024.
  52. ^ "Tyla Radiates It Girl Energy with "PUSH 2 START"". Stardust Magazine. Retrieved 15 November 2024.
  53. ^ Andriyashchuk, Yuriy (8 November 2024). "Tyla releases visuals for "Push 2 Start"". Hip Hop Vibe. Retrieved 8 November 2024.
  54. ^ Simelane, Nomonde (8 November 2024). "Tyla channels her inner 2000s baddie in 'Push 2 Start' music video". Bona Magazine. Archived from the original on 12 November 2024. Retrieved 12 November 2024.
  55. ^ Butta (9 November 2024). "Pull Up On Tyla In 'PUSH 2 START'". SoulBounce. Retrieved 12 November 2024.
  56. ^ "Tyla Stuns in a Fringed Bra in Her New 'Push 2 Start' Video". L'Officiel USA. Archived from the original on 12 November 2024. Retrieved 12 November 2024.
  57. ^ "Tyla Wears Rihanna's Favorite Heels In Steamy 'Push 2 Start' Music Video". W Magazine. 8 November 2024. Archived from the original on 12 November 2024. Retrieved 12 November 2024.
  58. ^ "OLT20 – Combined Chart – Week of Sunday February 4th, 2025". The Official Lebanese Top 20. Retrieved 8 February 2025.
  59. ^ "Top Radio Hits Lithuania Weekly Chart: Jan 23, 2025". TopHit. Retrieved 27 January 2025.
  60. ^ "Tyla Chart History (Afrobeats Songs)". Billboard. Retrieved 28 December 2024.
  61. ^ "タイラ、3曲を追加収録したデビューALのDX版を配信 | Daily News". Billboard Japan (in Japanese). 11 October 2024. Archived from the original on 31 October 2024. Retrieved 21 October 2024. [The new version includes three additional tracks: "Shake Ah" featuring Tony Duardo, Optimist, and Maestro, as well as "Push 2 Start" and "Back to You."]
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