Vuori
| Company type | Private Company |
|---|---|
| Industry | Clothing Retailer |
| Genre | Athleisure |
| Founded | 2015 |
| Founder | Joe Kudla |
Number of locations | 40 Stores (2023) |
Vuori is an American contemporary clothing brand headquartered in San Diego County, California with its flagship store located in Carlsbad, California.[1] It was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise.[2][3] A $825 million funding round led by General Atlantic and Stripes valued the company at over $5 billion.[4][5][6] SoftBank and Norwest Venture Partners participated in the funding round.[7]
Vuori has 40 stores in major US markets such as Los Angeles, Chicago, Denver, New York, San Francisco, and Boston.[8] Its products are sold at Nordstrom, REI, Equinox, and other retailers.[9][3]
Etymology
[edit]Vuori means “mountain” in Finnish, reflecting founder Joe Kudla’s passion for mountain climbing.[1]
See also
[edit]References
[edit]- ^ a b San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023
- ^ "Founder Stories: Vuori". Head West Guide. February 8, 2024.
- ^ a b Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
- ^ How Vuori Became One of the Hottest Names in Fashion New York Times, January 18, 2025
- ^ How Vuori reached a $5.5 billion valuation by taking share from Lululemon Gabrielle Fonrouge, CNBC, December 19, 2024
- ^ Shapiro, Sarah (January 21, 2025). "The Vuori Reality Distortion Complex". Puck.
- ^ Vuori Announces $825 Million Investment Led by General Atlantic and Stripes November 8, 2024
- ^ Hutson, Wendell (October 19, 2022). "Vuori's expansion brings its largest store to Chicago". Chicago Business Journal.
- ^ Gallun, Alby (April 10, 2023). "Vuori store in Gold Coast sells for $12 million". Crain Communications, Inc.
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